VIDEOS                    
TV COMMERCIALS
     UNBOXINGS     

5 Surprise Toy Mini Brands Capsule Collectible Toy by ZURU

5 Surprise Toy Mini Brands are all the best toys in your toy box made mini! Unwrap and peel to reveal 5 mystery miniatures in every capsule. There are over 60 miniature toys and accessories to collect including rare and super rare minis. Find minis of your favorite toys from Nickelodeon, ZURU, Rubiks, Crayola and more.

Includes: Each capsule includes 5 surprises – either 5 miniature mystery collectibles or 4 miniatures and a shopping accessory

5 Surprise Toy Mini Brands Capsule Collectible Toy(3 Pack) by ZURU

5 Surprise Toy Mini Brands are all the best toys in your toy box made mini! Unwrap and peel to reveal 5 mystery miniatures in every capsule. There are over 60 miniature toys and accessories to collect including rare and super rare minis. Find minis of your favorite toys from Nickelodeon, ZURU, Rubiks, Crayola and more.

Includes: Each capsule includes 5 surprises – either 5 miniature mystery collectibles or 4 miniatures and a shopping accessory

5 Surprise Mini Brands Mystery Capsule Real Miniature Brands Collectible Toy by ZURU

Unwrap, peel, and reveal REAL miniature collectibles with 5 Surprise Mini Brands! What 5 Surprises will you unbox? There are over 70 miniatures of your favorite brands to collect, including rare Metallic and Glow in the Dark minis, and Super Rare Golden Minis too! Collect them all to create your own mini shopping world!

Includes: Each capsule includes up to 5 real surprise miniature collectibles or 4 miniatures and a surprise shopping accessory

5 Surprise Mini Brands Mystery Capsule Real Miniature Brands Collectible Toy by ZURU

Unwrap, peel, and reveal REAL miniature collectibles with 5 Surprise Mini Brands! What 5 Surprises will you unbox? There are over 70 miniatures of your favorite brands to collect, including rare metallic and glow in the dark minis, and super rare gold minis too! Collect them all to create your own mini shopping world!

Includes: Each capsule includes up to 5 real surprise miniature collectibles or 4 miniatures and a surprise shopping accessory

5 Surprise Mini Brands Electronic Mini Mart with 4 Mystery Mini Brands Playset by ZURU

5 Surprise Mini Brands Mini Mart is the ultimate way to store and display your mini brands collection, by making your very own little shopping world! Collect more mini brands capsules to add more accessories and minis to your collection!

Includes: Each Mini Mart includes 22 pieces to build your own little shopping world, including base plate, storefront, shelves, freezer, cash register, electronic features with real shopping sounds and 4 mystery minis

5 Surprise Unicorn Squad Series 3 Fairy Unicorns Mystery Collectible Capsule by ZURU

The Unicorn squad is back with a touch of magic! Every unicorn comes with matching swappable fairy wings and a super long tail to brush & style. Mix the mythical sweet scented unicorn poop compounds together to reveal a surprise color, then squish and stretch your creation! There are 13 unicorns to collect including the SUPER RARE golden Fairy Unicorn!

Includes: Every pack includes 1 magical unicorn with a long shiny tail to brush, swappable accessories and all new magic color mix unicorn poop

5 Surprise Unicorn Squad Series 2 Mystery Collectible Capsule by ZURU

Unbox a NEW glitter unicorn surprise with 5 Surprise Unicorn Squad Series 2 ! Every unicorn comes with glitter hair and surprise accessories so you can style your unicorn and swap accessories with all the squad! You can also find a magical scented glitter Unicorn Poop compound to squish and stretch! Can you collect all 13 including the RARE PLATINUM UNICORN? They are the ultimate #glittersquadgoals

Includes: Every pack includes 1 sassy unicorn with glitter hair, unique stickers, a comb, assorted accessories, and scented glitter unicorn poop

5 Surprise Unicorn Squad Mystery Collectible Capsule by ZURU

Unbox 5 magical unicorn surprises with 5 Surprise Unicorn Squad! Every unicorn comes with surprise accessories so you can style her and swap accessories with her squad! You can also find mystical magical Unicorn Poop compound for you to squish and stretch! Can you collect all 13 including the RARE GOLDEN UNICORN? They’re totally #unicornsquadgoals

Includes: Every pack includes 5 sassy unicorns, stickers, a comb, assorted accessories, and unicorn poop

5 Surprise Unicorn Squad Mystery Collectible Capsule (3 Pack) by ZURU

Unbox 2 magical unicorn surprises with 5 Surprise Unicorn Squad 2 Pack! Every unicorn comes with surprise accessories so you can style her and swap accessories with her squad! You can also find mystical magical Unicorn Poop compound for you to squish and stretch! Can you collect all 13 including the RARE GOLDEN UNICORN? They’re totally #unicornsquadgoals

Includes: Every pack includes 2 sassy unicorns, stickers, 2 combs, assorted accessories, and unicorn poop

ZURU 5 SURPRISE DINO STRIKE GLOW IN THE DARK

Unbox, build, and battle in the dark with the new 5 Surprise Dino Strike Glow in the Dark ! Each dino comes with GLOW IN THE DARK armor and headgear, customizable weapon backpacks and weapons that you can fire and swap for the ultimate combat combo. Collect all 13 battling dinos, including the rare gold T-Rex fossil!

Includes: 1x ready to build Dino, 1x backpack and 1x or 2x blasters and missiles

ZURU 5 SURPRISE Dino Strike Hunt Series 3 Mystery Collectible Capsule by ZURU

Unbox, build, hunt & trap all new dinos with 5 SURPRISE Dino Strike Hunt! Every dinosaur is fully articulated for the ultimate action play and comes with a custom trap. Each hunting vehicle comes with a fireable weapon to round up your dinosaurs. Collect all 10 Dino Strike Hunt figures for the ultimate adventure in battle, capture and dino mayhem! Which will you unbox?

Includes: 1x ready-to-build Dino or hunting vehicle, 1x Dino trap or hunting weapon, 1 Collector’s Guide

5 Surprise Dino Strike Surprise Mystery Battling Collectible Dinos by ZURU

Unbox, build, and battle all new 5 Surprise Dino Strike! Each dino comes with armor and headgear, customizable weapon backpacks and weapons that you can fire and swap for the ultimate combat combo. Collect all 13 battling dinos, there’s even a super rare molten gold T-Rex fossil dino to find!

Includes: Every Capsule Includes a battling dino ready to be assembled, 1 customizable weapon backpack and 1 or 2 swappable weapons to battle with

NEWS                  
Thursday 04 February 2021

Interim report on the four My FIRST JOB programs

It’s wonderful to be able to provide an Interim report on the four My FIRST JOB programs sponsored by ZURU that have been progressively rolling out since July 2020. In what has been a tough year to implement remote projects like these ones, the Captivating/Shamtse team in China have been …

Wednesday 27 January 2021

Zuru has been awarded the Above and Beyond Award from Tesco!

It is an honour to announce that we have been awarded the Above and Beyond Award from Tesco! Huge congratulations to our entire UK team, and the wider support network. We have been presented this award for our positivity, can-do attitude, desire to overcome challenges, and to always be disruptive …

Wednesday 13 January 2021

ZURU HR Team winning the LinkedIn Top Talent Team 2020 Award!

We are so proud of our incredible HR team for winning the LinkedIn Top Talent Team in 2020! It has been a massive year for both ZURU Toys and ZURU Edge, as we are rapidly expanding and attracting the best talent to join the team! #dreamteam #toptalent #talentacquisition

Thursday 31 December 2020

Virtual Christmas Party!

Our L.A. office may not be able to be together in person this year, but we can still celebrate safely with a virtual Christmas Party! We couldn’t be more proud of the team for working through so many challenging conditions, and we look forward to an in-person catch up in …

Thursday 31 December 2020

Waikato Special Children Christmas Party!

This year, we were honoured to donated over 5,300 of toys to the Waikato Special Children Christmas Party. This event is organised across New Zealand for children with special needs and their families. We are so pleased to have been apart of this wonderful cause, and want to give a …

Thursday 31 December 2020

ZURU Edge Company Christmas Party in 2020

They say a picture speaks a thousand words, and these two certainly do that! ZURU Toy and ZURU Edge Company Christmas Party in 2020 vs. 2019 showcasing just how much we’ve grown in New Zealand over the past 12 months. Earlier this year our part of our Toy team relocated …

Thursday 31 December 2020

Christmas Carnival 2020!

Last week our Shenzhen team hosted a spectacular Christmas Carnival in the office. The team has had an incredible year, and have dealt with a multitude of challenges. We are so proud of our Shenzhen team, and hope to see them soon! ​ ​#team #culture #toyindustry #zuru #shenzen

Friday 27 November 2020

5 Surprise Toy Mini Brands have won the Upstart Kids’ Choice COLLECTABLES Toy of the Year Award!

Thousands of kiwi kids voted, and we are glad to have received a lot of amazing reviews!   5 Surprise Toy Mini Brands Capsule from ZURU Toys All your favourite toys from Nickelodeon, ZURU, Rubik’s, Crayola and more have been made mini. Unwrap and peel to reveal 5 mystery miniatures …

Friday 27 November 2020

ZURU support men’s health by participating in Movember

This year 14 of our ZURU NZ team are taking part in Movember to help raising money for Mens health.  To check out the team and their progress, click the link below. Grow a Mo – save a bro ​#zuru #movember #zurutoys #zuruedge https://lnkd.in/gxB8B9c

Friday 06 November 2020

We are honoured to finally announce the winners of the #Girlboss awards.

We are honoured to finally announce the winners of the #Girlboss awards. Congratulations to all of these amazing #Girlbosses who are defying stereotypes and creating change in their communities. ​ ​​These awards celebrate trailblazing young women (ages 11–18) who are defying stereotypes and creating change in their communities. ​We celebrate inspiring young leaders, facilitators, role …

Friday 06 November 2020

Many of our ZURU toys have made the Toy Insiders Top Holidays toys list

We are excited to announce that many of our ZURU toys have made the Toy Insiders Top Holidays toys list. ​ 5 Surprise Mini Brands Series 2, Rainbocorns Sweet Shake, Itty Bitty Prettys, Dino Smashers Ice Age Surprise, Fifi the Flossing Sloth and OOSH Hairy Slime, have all been recognised …

Friday 06 November 2020

5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide

Another win for the ZURU team, 5 Surprise Mini Brands has made one of the Toy Insider Holiday Gift Guide  – 12 Under $12. ​This is amazing recognition to receive before the holiday season. To learn more, click the link below https://lnkd.in/eCiqf6b More than 160 brands are now miniaturized and …

Friday 30 October 2020

ZURU Toys wins once again the National Parenting Product Awards!

We have received great recognition once again at the 2020 NAPPA Awards. Rainbocorns Sweet-Shake, Rainbocorns Big Hair, Itty Bitty Prettys Giant Teacup playset, Pets Alive Frankie, Pets Alive Fifi and Smashers Dino Ice Age Surprise Epic Egg, have all received this award. The National Parenting Product Awards or NAPPA is …

Thursday 29 October 2020

Three-year litigation ceasefire: Toi-Toys agrees not to sell its “Water Bombs” around the globe

The two toy companies ZURU and Toi-Toys have agreed to end their dispute about the sale of Toi-Toys’ “Water Bombs”, which competed with ZURU’s Bunch O Balloons product. Specifically, Toi-Toys has agreed not to sell its “Water Bombs” product in 48 countries around the globe, including the USA and member …

Monday 19 October 2020

ZURU’S SHRINK MACHINE ADDS A NEW TWIST TO BEST-SELLING 5 SURPRISE MINI BRANDS: TOY MINI BRANDS

SpongeBob SquarePants, Dora the Explorer, Rubik’s Cubes Among the Brands Getting Miniaturized! The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.  Through a partnership with Nickelodeon/Viacom, …

Friday 28 August 2020

Mini Brands Series 1 Social Campaign and 2020 Vega Digital Awards

We are excited to share the #MiniMania around our Mini Brands Series 1 launch and two resulting wins in the Social Campaign and Series category of the 2020 Vega Digital Awards. More about the campaign: This is a story of how a mini toy brand became a HUGE viral success. …

Wednesday 19 August 2020

ZURU celebrates trailblazing young women with GirlBoss Awards 2020

ZURU has joined forces with GirlBoss New Zealand to celebrate trailblazing young women through the “2020 GirlBoss Awards – Brought to you by ZURU”. The GirlBoss Awards aim to recognise the incredible Kiwi women (aged 11-18) who are defying stereotypes and shaping the future of New Zealand. “We are delighted …

Friday 17 July 2020

ZURU DEBUTS ITTY BITTY PRETTYS TEA PARTY SURPRISE AT WALMART

ZURU is putting a new spin on the traditional tea party. Itty Bitty Prettys Tea Party Surprise combines classic tea party and doll play with the hot trends of collectibility and surprise. The new range includes a stylish array of 13 characters with swappable clothes, including unicorn princesses, classic ballerinas, …

Tuesday 23 June 2020

Guess which of our toys won Hottest Summer Toys 2020 by Toy Insider?

That’s right, our X-Shot Fast Fill and our Bunch O Balloons Water Balloons are THE toys you must get this summer! An outstanding achievement for two of our most incredible brands! The Toy Insider’s Spring & Summer Toy Guide features more than 200 of the best, brightest, and coolest spring …

Friday 12 June 2020

The journey is not over, we still have work to do as we progress to a better tomorrow!

The last week here at Zuru has been a time of reflection and education for all of us. But while we can use our position of privilege to do so, others do not have such freedom. We here at Zuru have always been supporters of Captivating International, who provides education …