Los Angeles, CA – October 15, 2018 — Leading international toy and consumer products company ZURU and international retail leader Walmart, launched a new toy brick brand, MAX BUILD MORE™, a premium quality, value-priced toy brick line. Available exclusively at Walmart stores nationwide, MAX BUILD MORE blocks are compatible with all major toy brick brands and offers unbeatable value for budget with hundreds of high-quality bricks in each set for a fraction of the current price.

Renee Lee, Director of Global Marketing for ZURU, explained, “The founding principle behind MAX is providing the best quality bricks at an unbeatable price. MAX is designed for savvy parents who don’t want to break the bank to give their little ones the best in imaginative brick play. We’ve created a cheeky, up-front brand to appeal to moms which will launch with humorous, relevant content across social and digital media – all driving to our exclusive retail partner, Walmart”.

Compatible with major toy brick brands, the line includes the MAX BUILD MORE 253 Bricks pack (SRP $9.84); MAX BUILD MORE 759 Pieces pack to build the ultimate brick world (SRP $24.97); MAX BUILD MORE 250 Accessory pack with wheels and doors accessories (SRP $12.97); MAX BUILD MORE 15 Figures pack featuring all your favorite characters such as cowboys, police men and pirates (SRP $12.97); and MAX BUILD MORE 10”X10” Base Plate (SRP $4.88).

The MAX BUILD MORE brand will roll out in December in New Zealand and other leading markets from Spring 2019.