ZURU 5 Surprise Mini Brands – New Collectible Series Available Now

NEW YORK (March 20, 2019) –  Blind surprise reveals, miniature collectibles and the fun of shopping come together in ZURU’s 5 Surprise Mini Brands, a new series from the award-winning toymaker in their top-selling 5 Surprise line.

Featuring the same 5 Surprise excitement of unwrapping, peeling and revealing mystery toys from each segment of the unique 5 Surprise capsule, Zuru 5 Surprise Mini Brands are realistic miniatures of the world’s most iconic and loved shopping brands. The reusable capsules contain an assortment of mini brands like Dove, Skippy, Airheads, Breyers and more, as well as mini surprise shopping accessories like a shopping trolley, shelves, and shopping basket.

Wave 1 features over 70 different collectible miniatures, including rare and super rare finds such as glow-in-the-dark, shimmering, and golden minis.  They are the perfect addition for role play with dolls, as well as adult collector items. Zuru 5 Surprise Mini Brands will be available for an SRP of $5.99.

In addition to this new theme, Series 2 of ZURU’s original range 5 Surprise is now available, offering kids and collectors over 200 new collectibles including super rare LED toys.  Since its debut last year, ZURU has shipped over six million 5 SURPRISE capsules around the globe!

About ZURU

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across 10 countries and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like everyday.

ZURU SWEETENS OOSH WITH COTTON CANDY CUTIES! Scented, Stretchy, Fluffy Slime Like You’ve Never Seen Before

Latest Addition to Popular OOSH Line Stretches Over 3000%!

LOS ANGELES – The ever-expanding range of ZURU OOSH just got sweeter with Cotton Candy Cuties, fluffy fun slime that stretches over 3000% in size, looks so real and

smells so good, complete with a surprise collectible cutie tucked inside!

Combining two things girls love – fluffy, sweet smelling compounds and cute, collectible slow rise squishy toys – Cotton Candy Cuties feeds the ongoing slime, foam and squish craze that continues to skyrocket.

Cotton Candy Cuties allow for endless creations. Kids can make and mold over-and-over, and then watch how it holds its shape. Available in four scents and colors,  grape (purple), lemon (yellow), strawberry (pink) and watermelon (Turquoise), Cotton Candy Cuties are available now for ages 3+ at an SRP $9.99.

New ZURU OOSH Cotton Candy slime is also available in the same sweet scents for $4.99.

To launch the campaign, ZURU have partnered with some of their favourite influencers, sending them GIANT Cotton Candy pops filled with Cotton Candy Cuties and other goodies!  To date, the campaign has almost reached 3 million views with a second burst of influencer activity to kick off just in time to make Cotton Candy the perfect Easter treat.

ZURU OOSH includes a variety of slimes, putty and foams, including Never Wet Sand, underwater compounds that magically stay together, yet once lifted out of the water it turns back into dry sand instantly; Fun Foam, a squishable, non-toxic modeling compound that allows kids to build, mold and create then squash it all down to start again; and OOSH Putty where kids can tear, bounce or stretch it into any shape they desire.




5 March 2019: Global award-winning toy manufacturer, ZURU, has today announced Boppi, ‘The Booty Shakin’ Llama of their new robotics pets brand, Pets Alive, has won the Toy of the Year award in the electronic category and Toy of the Year overall at the Toy Fair gala held in Melbourne on Sunday. 

The unveilings of ZURU Pets Alive during the recent Toy Fair season has seen Boppi, ‘The Booty Shaking’ Llama steal the show with her unique ‘twerking’ and ‘head-spinning’ dance moves. Boppi dances to three catchy songs and is set to be a hit with kids and adults alike when she reaches shelves later this year.

The new ZURU Pets Alive range will launch in Australia at all major retailers this July, featuring the already globally successful and now award-winning llama, Boppi, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle.  The brand will be supported by a strong marketing campaign including influencers, social, digital and TV that will enhance the brand and Boppi’s virality.

“The ZURU team is thrilled that our ZURU Pets Alive Boppi, ‘The Booty Shakin’ Llama has been recognised with 2 esteemed awards at the 2019 Australian Toy Fair. Boppi is all about simple fun that transcends age and demographic. Everyone will love to share a laugh and shake their booty, with Boppi!”, said Adam Woods, Creative Director at ZURU about receiving the awards.

The introduction of the new brand to ZURU’s product portfolio sees an extension of its popular ROBO ALIVE robotic creatures IP.  Using pioneering robotic technology and enhanced motion sensors, ZURU’s design team creates realistic lifelike toys while retaining an affordable option within the tech toys market.

ZURU Pets Alive offers a range of high quality, value-driven, interactive toys supported by creative marketing.  The company has reported over one million sales across 30 markets of the ROBO Alive Lizard and Snake alone with 50 million views on over 200 organic videos on Youtube.

‘ZURU Pets Alive is our sister brand to ZURU Robo Alive’, explained Renee Lee, Global Marketing Director, ZURU. ‘We’re really excited about bringing the range to market and experiencing the response to Boppi has certainly been a massive highlight.  We’ve always believed her to be a real winner – what’s not to love?!  The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys – and llamas! Following the recent interest, we are now looking at ways to bring Boppi’s launch forward to meet customer demand”.

Boppi made headlines at recent toy fairs in New York, Nuremberg and London featuring in live coverage across FOX and Friends, ABC World News Now and Live with Kelly and Ryan, as well as WABC. Metro UK also tipped her as this years’ must have toy!