ZURU, the leading international toy and consumer products company, has partnered with Pinkfong to produce a range of Baby Shark bath toys.

Created by global entertainment brand Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has taken the world by storm amassing 2.6 Billion YouTube views and remains on the Billboard’s Hot 100 for 18 weeks and counting.

ZURU’s new Baby Shark range will debut under the company’s wildly popular ROBO ALIVE™ brand portfolio, and include Baby, Mummy, and Daddy Shark bath toys which all sing the viral sensation song once placed in water.  The range will be available at retail in the US market from July 2019.

Based on real-life creatures, ZURU’s ROBO ALIVE brand includes the best-seller, ROBOFISH, Attacking T-REX and this year’s latest addition ROBO ALIVE Fire Breathing or Ice Blasting Dragon. An affordable option within the interactive and tech toys market, each product in the ROBO ALIVE line uses robotic enhanced motion sensors and features realistic characteristics.

Latest figures for the brand indicate an unprecedented growth in sales with the January – October 2018 period showing a 117% year-over-year upsurge in global sales.

“ROBO ALIVE is one of our most popular and best-performing properties,” said Renee Lee, Global Marketing Director, ZURU. “The addition of Pinkfong’s Baby Shark provides the perfect on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”


With the third series in the ZURU SMASHERS™ collectable range: SMASHERS Dino, off to a great start in the UK market, ZURU has announced a ‘epic’ new addition to the current series.

The ZURU Smashers Epic Dino Egg brings a new play pattern to the SMASHERS stable, focused on the giant unboxing trend as well as slime, construction and so much more. Launching in July 2019, the Epic Dino Egg is designed to be smashed open. This then launches a rich and engaging unboxing and construction experience. Each egg includes a giant yoke that holds over 20 surprises children can SLIME, FIZZ & SMASH their way through to uncover an exclusive Smash-O-Saur Dino. All the Smash-O-Saurs bones are hidden within different compounds which children will need to excavate from putty, slime, fizzing volcanos and dino dirt. Once you have collected all your bones, you can construct your epic Smash-O-Saur. There are three to collect. Each Epic Dino Egg also includes six Smash Egg SMASHBALLS™, digging tool, scratch-map, and highly requested Smash Egg rebuilder.

The brand is supported by an extensive TV campaign, influencer unboxings, PR, digital and social content and live activations.  A tailored campaign will be implemented for the Epic Dino Egg from the summer.

‘We’re really excited to bring a new element to our SMASHERS range,’ said Adam Woods, Global Creative Director, ZURU.  ‘With collectibles as a noted growth leader in the toy industry, we continue to invest heavily in to our collectible brands’.  ‘SMASHERS offer an innovative way to play with attractive price points across all skus.  Since we launched the first series in December 2017, SMASHERS have been featured as one of the fastest growing new toy brands in the UK.  Latest global figures confirm that over 32 million Smashballs have been smashed and there are thousands of unboxing videos on Youtube amassing over 80 million views.’

The innovative element to the brand is that each SMASHERSTM character is housed inside an iconic SMASHBALL™. Kids can only discover which ones they’ve collected by smashing the SMASHBALLTM open. Once unboxed, children can THROW, collect and trade SMASHERSTM – as each one has its own Smash Point Value™ allowing for extended play.

Aimed at both pocket money and birthday money budgets, SKUs include the ZURU SMASHERSTM Dino one pack, three pack, eight pack, and larger playset items including the Smash-Rex Playset. This hungry Dino CHOMPS, SMASHES then POOPS out Smash Eggs and also comes with a Smash-Egg rebuilder.


LOS ANGELES (May 6, 2019) – ZURU™, the leading international toy and consumer products company, jumps into summer-time giving away thousands of prizes in the Bunch O Balloons™ ‘Splash to Win’ on-pack promotion.

Underway now, ‘Splash to Win’ gives consumers the chance to win thousands of fantastic summer prizes including Yvolution scooters, drones and games consoles. There are more than 120,000 prizes up for grabs, including the grand prize – a brand new car, and the runner up prize, a family holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to reveal the code underneath, visit the Bunch O Balloons website to enter the code to see what they’ve won.

The unique entry mechanic that requires customers to physically wet the token to ‘Unleash Summer’ promises to deliver huge engagement with the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels traffic to the promotional website.

Supported by TVCs, social media, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU will truly unleash summer with this engaging campaign running throughout Spring/Summer 2019.

Follow Bunch O Balloons on Facebook @BunchOBalloons.


Global award-winning toy manufacturer, ZURU, adds to its best-performing IP, ROBO ALIVE, with ROBO ALIVE Dragon. Launching from June 2019, ROBO ALIVE Dragon is set to be the brand’s most sophisticated character yet.

ZURU, innovators in the tech toy market, has unveiled ROBO ALIVE Dragon, available in a choice of two characters – Fire Breathing Dragon and Ice Blasting Dragon. Using enhanced robotic technology, both boast characteristics most often associated with dragons – walking, roaring, gnashing teeth, rotating head, adjustable wings and ofcourse, breathing fire or blasting ice through an LED inside its mouth

ZURU’s already well-established ROBO ALIVE brand currently includes best-seller, ROBOFISH followed more recently by the Attacking T-REX,  Crawling Spider and Creepy Coakroach. All products in the range utilise the latest in robotic technology whilst retaining an affordable price point.

“ROBO ALIVE Dragon is set to be the most exciting addition to the range yet,” comments Renee Lee, Global Marketing Director, ZURU. “2019 has already witness some huge tentpole entertainment events centred around dragons, so we expect this will be a super ‘hot’ item. We wanted to bring to life the battle between Fire and Ice and make this the perfect gift for under the Christmas tree. Housed in a huge box for only £24.99 the team have done a phenomenal job in creating a product that is true to the ROBO ALIVE brand  which brings customers exciting, innovative robotic toys at unbeatable prices.