Zuru remains committed to the water-blaster category with extensive growth plans for its X-Shot range.
Since the brand’s launch, Zuru’s X-Shot has experienced huge success and growth. Most recent figures report that the X-Shot brand has grown globally by 35% y-o-y (2018:2019) and enters 2020 with two additional SKUs. Joining the Fast Fill stable, the Micro and Epic Fast-Fill lines will be available in the UK market from March 2020, further boosting the range within the water blaster category.
Due to its speed and ease of use, the Fast-Fill range offers consumers maximum performance. With a fill-time of just one second, children can refill their blasters quickly, thereby increasing valuable play time by getting back to the action before their opponents.
The blasters are designed to be filled anywhere and are equipped with a superior Rapid-Seal Technology that closes the blaster tanks instantly. The Micro Fast-Fill is a handy revolver-style water blaster which users simply dunk, fill and blast. The Epic Fast-Fill has been introduced as the ultimate blaster for water warfare. With a tank capacity of 1250ml, the Epic’s pump-action function allows users to reach targets up to distances of 15m. With four different nozzles included, children can choose how to blast opponents in one of four different ways.
The new X-Shot range will be supported by PR and marketing campaigns, including global television commercials and social media content across all channels.