Zuru expands X-Shot fast fill range

Zuru remains committed to the water-blaster category with extensive growth plans for its X-Shot range.

Since the brand’s launch, Zuru’s X-Shot has experienced huge success and growth. Most recent figures report that the X-Shot brand has grown globally by 35% y-o-y (2018:2019) and enters 2020 with two additional SKUs. Joining the Fast Fill stable, the Micro and Epic Fast-Fill lines will be available in the UK market from March 2020, further boosting the range within the water blaster category.

Due to its speed and ease of use, the Fast-Fill range offers consumers maximum performance. With a fill-time of just one second, children can refill their blasters quickly, thereby increasing valuable play time by getting back to the action before their opponents.

The blasters are designed to be filled anywhere and are equipped with a superior Rapid-Seal Technology that closes the blaster tanks instantly. The Micro Fast-Fill is a handy revolver-style water blaster which users simply dunk, fill and blast. The Epic Fast-Fill has been introduced as the ultimate blaster for water warfare. With a tank capacity of 1250ml, the Epic’s pump-action function allows users to reach targets up to distances of 15m. With four different nozzles included, children can choose how to blast opponents in one of four different ways.

The new X-Shot range will be supported by PR and marketing campaigns, including global television commercials and social media content across all channels.

Rainbocorns Sequin Surprise Series 2 won Plush Toy of the Year Australia

2020 Product of the Year Awards

The ATA Program of Awards is an integral part of the Australian Toy Hobby and Licensing Fair as it aims to celebrate the outstanding performances achieved by our industry through products, licenses and individual successes.

With the exception of the ‘Judges Choice Award’, which is predictive, our Product of the Year Awards recognises products that have been successful in the Australian market in the year prior to the Fair.

Judging of all awards will be carried out by Independent Industry Experts including retailers, journalists, industry professionals and aligned Association leaders. Judging will be based on the following criteria:

Creativity and Originality

Design and Quality

Play Value

Marketing and Promotion (NB: This is based on the creativeness of the marketing / promotional campaign)

Sales and Marketplace Acceptance

This year Rainbocorns Sequin Surprise Series 2 won Plush Toy of the Year Australia.

ZURU™ Rainbocorns™ Sequin Surprise Series 2 plush was awarded the “People’s Choice” award won during the Toy Association’s 2020 Toy of the Year Awards

ZURU™ Rainbocorns™ Sequin Surprise Series 2 plush was awarded the “People’s Choice” award won during the Toy Association’s 2020 Toy of the Year Awards (TOTY) Friday night. The prestigious recognition came as the toy pulled in 147,000 votes from consumers, and marks the third TOTY Award for the fast-growing international toy and consumer products company.

ZURU Rainbocorns, a line of adorable collectible plush ‘born’ in a mystery egg and featuring a rainbow of exciting elements, was awarded the “People’s Choice” award won during the Toy Association’s 2020 Toy of the Year Awards (TOTY) Friday night. The prestigious recognition came as the toy pulled in 147,000 consumer votes.

Since its debut, ZURU Rainbocorns, a line of adorable collectible plush ‘born’ in a mystery egg and featuring a rainbow of exciting elements, has generated excitement for its surprise factor, collectibility and soft plush play. ZURU Rainbocorns Sequin Surprise features ten layers of surprises, including quirky scented plush with a unique reversible sequin heart accessory, a hatching certificate, charm bracelet, Rainbocorn Poop compound and much more.

“What an incredible honor to have Rainbocorns win the fan-favorite People’s Choice award,” said Anna Mowbray, COO, ZURU. “It’s humbling to know we have so many fans out there who voted for us and who love the quirky mash-up of everything fun that goes into our Rainbocorns. They are ones that have turned the brand into a worldwide phenomenon. We are so excited to unveil new brand extensions at Toy Fair New York and hope the fans love them just as much.”

Like its predecessor, Rainbocorns Ultimate Sequin Surprise Series 2 continually sold out at retail. Consumers love the ‘unboxing’ nature, the on-trend characters, innovative and interchangeable reversible sequins surprise heart, unique Rainbocorn Poop, accessories, and all new baby Boo-Boocorns. ZURU has also launched a Rainbocorn licensing program with a variety of apparel, stationery, accessories and more, set to launch in Spring 2020.

Often referred to as the “Oscars” of the toy industry, the Toy of The Year Awards (TOTY) event kicked off Toy Fair Week. More than 600 toys and games were submitted for TOTY consideration last fall by companies of all sizes; category finalists, announced in November, were selected by play experts, retailers, academics, and journalists who sit on the TOTY judging committee. Category winners were selected based on votes from toy retailers, media, Toy Association members, and consumers.