Seizing Opportunities and opening doors.

Since May 2018, ZURU has partnered with Captivating Charity to fund the “Vocational School Scholarship (VSS) Program and MY FIRST JOB “(MFJ)” programs in China with the mission to see the poorest-of-the-poor children reach a better tomorrow. In the name of the company, ZURU has sponsored over 400 northwest female students till now for the program’s tuition, providing them with education and job opportunities.

With new jobs and opportunities 103 of the 120 women who did the Captivating ‘My first Job Program’ that started in 2019 with 2 months duration, successfully completed their chef assistance training that will help them engage in their first paid job. The majority of the trainees who finished have started an internship and others found a job so now they are able to earn around RMB 1500-2600 a month that will give them a bit more independence and make them more confident. This is a huge accomplishment for them and a dream come true.

ZURU volunteers stepped into Qinghai 3 times since 2018 to get a deeper understanding of the struggles poor communities face, like living conditions, an inability to meet basic needs because food, clean drinking water, proper sanitation, education, health care and other social services. Our volunteers had to live in those communities and overcame the discomfort suffer from the cold and altitude sickness, living with a local family, help them cook, doing field work, feed the animals, and collect yak dung all this to develop consciousness and empathy with the girls we

Rainbocorns Sequin Surprise & X-Shot Fast-Fill nominated as Top 10 Toys in Germany for 2020

We are excited to announce that Rainbocorns Sequin Surprise & X-Shot Fast-Fill have been nominated as Top 10 Toys in Germany for 2020. Finger’s crossed we see those two bring back an award in May!

The “TOP 10 Toys” has been the hit list for toys and leisure items in Germany for over 15 years. The Federal Association of Toy Retailers (BVS) selects the highlights of the year together with an expert jury from the toy trade (SPIEL & SPASS, SPIELZEUG-RING, SmythsToys, VEDES). Since 2003, toy professionals have been selecting outstanding innovations and innovations that have what it takes to be a bestseller.

2019 ZURU Outstanding Employee & Team Award on-line Ceremony has been successfully held world-wide.

Employee has always been the most valuable treasure of ZURU. Many employees and project teams have made outstanding contributions to ZURU’s growth by being proactive and performing well in their positions in 2019. Among all of them, 107 employees and 18 project teams have been nominated by HODs and company management team.

Congratulations to the award Outstanding employees and all the teams!

Huge congrats to Adam Woods, Liam Whittaker and Devin Zhang – Winning ZURU’s people of the year award across ZURU Toy Company ZURU Edge and ZURU Tech Italy.

Thank you for all your hard working and contribution!


Haven Global, the Worldwide Agent for Vlad and Niki has signed a global partnership with ZURU, who will launch a full range of toys and games in 2021.  The range consisting of toys and games will capitalise on the exposure of the YouTube channel, by capturing the fun and excitement that Vlad and Niki that have brought to pre-schoolers for the last 2 years.

Vlad and Niki is one of the biggest YouTube Channels in the world – achieving 4 billion views per month and having amassed 90 million subscribers across 12 languages via their 15 channels. The brothers, aged 7 and 4 years old represent one of the fastest growing YouTube Powerhouse globally, with 39 Million Subscribers gained in just two years after the launch of their English Channel. The videos centre on the boys’ daily life adventures, which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs. And just last month the Vlad and Niki audience was introduced to Christian – the boys’ new baby brother, who at only 7 months old is delighting in his older brother’s antics, and will broaden the consumer further.

ZURU is one of the fastest growing toy companies in the world and is known for their creativity and new-age manufacturing techniques. The New Zealand born company now operates offices in 18 countries and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, Pets Alive and Metal Machines. ZURU have exciting plans in store for their newest partnership with Vlad and Niki – developing lines across several toy categories, which are currently slated to hit stores mid next year.

“With the escalating rise in content viewership, I’m extremely excited to have formed a licensing partnership with the children sensations Vlad & Niki. This engaging and dynamic brother duo, combined with ZURU’s world class expertise in product design and distribution will undoubtedly lead to a phenomenal line.” Commented Anna Mowbray, ZURU Director and COO.

Haven Global Managing Director Tom Punch said “We are so excited at Haven to bring together these two super-dynamic parties, and we’re sure it will be a huge success.  Vlad & Niki create amazing content that kids around the world adore – billions of them!  Add to that the passion, creativity power and global retail connections of Anna Mowbray and the ZURU team – and it’s a match made in heaven.  We can’t wait to see it hit the shelves, and be enjoyed by the millions of fans worldwide.”


ZURU™, the fast-growing global toy and consumer products company, announced today that the company acquired Glove-A-Bubbles, winner of The Toy Association’s 2019 Outdoor Toy Of the Year.

Created by Ogosport and sold to market by outdoor and games experts Zing, Glove-A-Bubbles is a wildly popular glove with holes that make bubbles when the glove is dipped in bubble soap and waved through the air. Currently available in different animal and monster themes, the Glove-A-Bubbles brand also includes Wave-A-Bubbles, which doubles the bubble fun, and Big-A-Bubbles, a glove that creates giant bubbles.

“Glove-A-Bubbles inherently fun play value combined with its remarkable quality and design at affordable prices, fits perfectly into our portfolio,” said Anna Mowbray, Chief Operating Officer, ZURU. “It’s a brilliant natural extension to our award-winning outdoor toy portfolio, which includes Bunch O Balloons and X-SHOT.”

ZURU has product development plans and on-trend marketing initiatives to grow and elevate the award-winning Glove-A-Bubbles brand as it further expands its footprint in the outdoor toy aisle. Since its introduction in 2016, ZURU’s Bunch O Balloons has consistently been the #1 selling outdoor brand and the company’s X-SHOT blaster range is one of the fastest growing brands in the outdoor category, with over 60 million blasters shipped last year alone.

“Our seasonal portfolio is filled with innovations like Bunch O Balloons and our X-SHOT Fast-Fill range that brings speed and ease to outdoor play, and Glove-A-Bubbles is no different. It’s super quick and can be used by kids of all ages, so we are excited to be bringing this brand to our partners worldwide as well as looking at how we push the boundaries on marketing”, continued Mowbray.