ZURU Toys wins once again the National Parenting Product Awards!

We have received great recognition once again at the 2020 NAPPA Awards.

Rainbocorns Sweet-Shake, Rainbocorns Big Hair, Itty Bitty Prettys Giant Teacup playset, Pets Alive Frankie, Pets Alive Fifi and Smashers Dino Ice Age Surprise Epic Egg, have all received this award.

The National Parenting Product Awards or NAPPA is THE “go-to” source for quality products for children and their parents.

Click the link below to find out more.


Three-year litigation ceasefire: Toi-Toys agrees not to sell its “Water Bombs” around the globe

The two toy companies ZURU and Toi-Toys have agreed to end their dispute about the sale of Toi-Toys’ “Water Bombs”, which competed with ZURU’s Bunch O Balloons product. Specifically, Toi-Toys has agreed not to sell its “Water Bombs” product in 48 countries around the globe, including the USA and member states of the EU.

The litigation between ZURU and Toi-Toys covered patent, design and unfair competition claims. In that regard, ZURU asserted intellectual property and industrial property relating to its Bunch O Balloons product against Toi-Toys. The cases between ZURU and Toi-Toys were brought in the Netherlands, before the EUIPO and in Germany, and in the courts of Duesseldorf and Berlin.

In 2017, the parties initiated several legal proceedings against each other, ZURU claiming infringement on its alleged IP-rights by Toi-Toys and Toi-Toys challenging amongst others the validity of these alleged IP-rights.

Now ZURU and Toi-Toys have agreed to end all pending litigation matters between them. As part of the ceasefire, Toi-Toys has agreed not to sell its “Water Bombs”. The global agreement applies to 48 countries around the globe, including the member states of the EU, the USA, Australia and other Asian as well as African and South American countries.


RC RANGE SLIDER – big-hair


SpongeBob SquarePants, Dora the Explorer, Rubik’s Cubes
Among the Brands Getting Miniaturized!

The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.  Through a partnership with Nickelodeon/Viacom, Teenage Mutant Ninja Turtles, SpongeBob SquarePants JoJo Siwa are among the company’s nine toy brands that will be miniaturized and hit store shelves across the globe this year.  In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio.

ZURU’s’ TOY Mini Brands will arrive in Australia this October, followed by North America/USA and the UK/Europe.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, Global Brand Director of ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year. ”

Made exactly to match their full-sized counterparts, even down to the the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.  Other miniaturized products include Crayola Crayons,  Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of ZURU’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk! The assortment includes rare and super rare minis to find.

With Toy Mini Brands, unwrap the iconic 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find. Perfect for kids, kids at heart and collectors of all ages, ZURU TOY Mini Brands will be available at an SRP of $6.99.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of $9.99.

One of the most sought after toy brands, ZURU 5 Surprise Mini Brands is also a viral sensation with more than 850 million views on TikTok since the launch in 2019. ZURU’s latest #MakeItMini creative spot featuring Hammy the Hamster has surpassed 20M impressions.